Sunday, January 03, 2010

The Color for 2010

“Turquoise Transports Us to an Exciting, Tropical Paradise While Offering a Sense of Protection and Healing in Stressful Times,” says Pantone the company that provides professional color standards for the design industries (and obviously loves to capitalize Just In Case We Miss Anything).
This year the company has chosen Pantone 15-5519 Turquoise, “an inviting, luminous hue,” as the color of the year.
“Combining the serene qualities of blue and the invigorating aspects of green, Turquoise evokes thoughts of soothing, tropical waters and a languorous, effective escape from the everyday troubles of the world, while at the same time restoring our sense of well being.”
Whew! But wait, there’s more…
“In many cultures, Turquoise occupies a very special position in the world of color. It is believed to be a protective talisman, a color of deep compassion and healing, and a color of faith and truth, inspired by water and sky. Through years of color word-association studies, we also find that Turquoise represents an escape to many – taking them to a tropical paradise that is pleasant and inviting, even if only a fantasy.”

Personally, I love the color turquoise, but I can’t help wondering—would Pantone ever pick Beige as the color of the year? Could a copywriter wax poetic over Beige? Having been one myself, I’d say if I had to, I could. But I think I’ll just settle for wishing all of you a Happy, Healthy, Creative and Colorful 2010.

9 comments:

Ronna said...

Love the turquoise! Reminds me of my recent trip to the Bahamas. Yes, the water was really that colour!

La Dolce Vita said...

ok, I am weird... I know, but I love beige... turquoise reminds me of howling coyotes and very bad southwestern art!!! LOL!

Leslie Jane Moran said...

Turquoise goes with everything.

MarissaDW said...

I love this colour. Definitely will have this in mind for 2010 and I love your description of what it stands for.

me again said...

I think this is a cheery, upbeat choice! I just might buy pens with turquoise ink and use them all year.....it will remind me of high school, when coloured ink was all the rage. Perhaps it will be a youthful year!
:-)
==lennie==

Irene said...

I love it. thanks for your lovely description. Turquoise reminds me of my mother's kitchen in the OLD days, turquoise and black dots on the chairs, my dad painstakingly did a 2" strip around the whole kitchen, can't remember what colour the lower part of the walls were, obviously not very memorable, I think pink for some reason. I think we should create with a little splash of turquoise in it to honour the colour of the year. What ya say?

tgarrett said...

Susan- It is a wonderful color- check this song out from a fave of mine Jim White- He's sort of Indie COuntry- he's on David Burn's(talking heads) Lukka Pop label.http://www.last.fm/music/Jim+White/_/Turquoise+House
Happy New year- Still loving your book!
OXOX
Terry

Lucy Ladham-Dyment said...

Turquoise is so beautiful. Just love your blog... especially the one about your purple and silver heart....

Sandy Michelle said...

OMG maybe that's why I love turquoise over any other colour and use it often in my art! I hope you are having a great start to the new year!

Sand xox