“Turquoise Transports Us to an Exciting, Tropical Paradise While Offering a Sense of Protection and Healing in Stressful Times,” says Pantone the company that provides professional color standards for the design industries (and obviously loves to capitalize Just In Case We Miss Anything).
This year the company has chosen Pantone 15-5519 Turquoise, “an inviting, luminous hue,” as the color of the year. “Combining the serene qualities of blue and the invigorating aspects of green, Turquoise evokes thoughts of soothing, tropical waters and a languorous, effective escape from the everyday troubles of the world, while at the same time restoring our sense of well being.”
Whew! But wait, there’s more…
“In many cultures, Turquoise occupies a very special position in the world of color. It is believed to be a protective talisman, a color of deep compassion and healing, and a color of faith and truth, inspired by water and sky. Through years of color word-association studies, we also find that Turquoise represents an escape to many – taking them to a tropical paradise that is pleasant and inviting, even if only a fantasy.”
Personally, I love the color turquoise, but I can’t help wondering—would Pantone ever pick Beige as the color of the year? Could a copywriter wax poetic over Beige? Having been one myself, I’d say if I had to, I could. But I think I’ll just settle for wishing all of you a Happy, Healthy, Creative and Colorful 2010.